About Us
A Few Words About Our group

Asian Sports Group Ltd, incorporated in Singapore in 2006 by a group of sports enthusiasts with an objective to promote Sports Tourism – event management and event consultancy.

Ever since the inception of the company, ASG has grown day by day through its outstanding corporate and government ministries associations in Asia Pacific region. ASG focuses mainly in Sports Tourism promoting destination and its tradition and cultures of the people.

The Ruggedian Asia is on the outstanding example of ASG promoting Sports Tourism in Asian region. Ruggedian Asian has reached more than 200 millions household in Asia Pacific region through its media and marketing initiatives.

Besides Ruggedian Asia sports program, ASG is also involved in Marathon, Golf, Cycling, Motorsports, Athletics, Cricket, Football, ASG Teambuilding and many more. Besides its sports business activities, ASG are also actively promotes Golf & Project Management initiatives through is subsidiary British Golf Asia Limited.

ASG Team


Our people are the strength and lifeline of our Asian Sports Group Ltd. Each individual attached to our company are passionate about Sports and somehow will be connected to the sports they love most.
Our team members consists former sportsmans who represented their country in various local & intenational events in Asian region. They bring their sports experience and exposure to their working desk.
ASG business philosophy and etiquette are adhered at all times through our professional management training provided to each single members of our employee. Our team members have been well equipped with business outlooks which focuses on brand & marketing management, people development, Sports Tourism Management and above integrity and positive role play.

Vision & Mission

To promote Sports Tourism activities through partnership and collaberation with local government ministry and International agencies related to the objectives.
To provide unprecedented business proposition and end results in all our projects by representing our sponsors/clients.
To enhance knowledge through practical training to our employees and equipped them to ‘know how’ turn key solutions at any required point of time.
To educate our clients and partners on Sports Development programs for developing countries and to identify talents among the participating sportsmans.

Social Responsibilities

ASG Milestone™ foundation is a non-profit organization set up to implement Asian Sports Group's corporate social responsibility and philanthropic initiatives. The Foundation believes in long-term sustainable growth and giving back to inspiring sportsman in the region. Its initiatives are aimed empowering communities in a transparent, measurable and accountable way to enable them to stand on their own and excel in their sports. The Foundation focuses on three specific areas: Community Development, Sports and Education. To date,ASG Milestone™ Foundation has disbursed funds in form of sponsorship and education grants benefiting sportsman and inspiriting Junior Athletes in the communities served by ASG Milestone™ Foundation.


With a mission to be our clients' partner of choice and our people’s employer of choice, the ASG Vision 2020 makes a commitment to delivering quality across every aspect of our business: people, place, profit, planet and professionalism. It focuses on quality in each of these areas, and will allow us to achieve sustainable and healthy growth and become a leader in environmental best practice, health and safety, and corporate social responsibility.
In each of our offices around the world, ASG strives to exceed our clients' expectations. To do this, we are constantly upgrading and improving our capabilities. The majority of our offices have received several quality, environment management and other professional accreditations.
Additionally, in 2013, our long-standing ASG Eco initiatives were transformed into the ASG Sustainability unit, which provides professional sustainability services for the global MICE industry and other industries worldwide.

Managment Team

Abe Matsudo

Executive Chairman
Asian Sports Group .

Chief Executive Officer

Asian Sports Group

Adeva Sangkuni

Chief Executive Officer
Asian Sports Group


International Events & Sponsorship.

Ms Thanasree

Director – Thailand
Asian Sports Group Ltd – Thailand.


Events&Vendor Management

Ms Ria Wibowo

Director – Indonesia
Asian Sports Group Ltd – Indonesia

Group Financial Controller

Asian Sports Group.

Helen Rich

Group Financial Controller
Asian Sports Group.

SVP Global Operations

Asian Sports Group

Sarah Leena Datuk Shahril

SVP Global Operations
Asian Sports Group Ltd Philippines