Our business

Event Management

Asian Sports Group works closely with some of the world’s best known companies to develop and implement unique and impactful golf marketing solutions. Our strategic approach focuses on maximizing investment and creating real value through our expertise, knowledge and influence with all the key stakeholders within the sport. Whether the approach is through event sponsorship, custom hospitality programs, athlete endorsements, media partnerships, on-site activation, or a combined approach, ASGEvents™ can help identify the right opportunities, put the right plan in place, and execute every detail with precision.

ASG’s affordable golf consulting services include:

Golf strategy development

Event creation, management and marketing.

Corporate hospitality management and execution.

Tour Pro partnerships and appearances.

Contract and rights negotiations with tours, sanctioning bodies, media outlets, individual events and other key stakeholders.

Media partnerships.

MProject-based work to address a specific need or objective.

Research and measurement of sponsorship investment.

Competitive sponsorship analysis.

Access to top professionals and venues worldwide * PGA Golf Championship – Underwriter of Asian PGA and European PGA Events.

ASG’s Golf consultancy has long been recognized as one of the most desirable sports marketing platforms in Asia. Its global appeal and up-market demographics appeal to corporations who want to create authentic connections with their customers. ASGEvents™ can tailor programs to help companies achieve their marketing objectives, whether it’s to reach a mass audience or create intimate relationship-building experience.

For inquiry, email us at : events@asiansportsgrp.com


As an industry leader with international project experience in all terrains and climates, ASG offers comprehensive project management and construction-related expertise.

With leaner budgets, shorter construction periods and increased demand for world-class quality, we have recognized the developer's need for improved control over its investment in golf course development. ASG was created to provide our clients with flexible alternatives to the traditional procurement approach. By partnering with our clients as golf course projectmanagers, we use our extensive construction experience to reduce time, cost and performance risks. From comprehensive design/build proposals to shaping services, we offer multiple options to maximize project value.

Our project management services are aimed at controlling golf development costs and delivery cycle times while optimizing project value. In conjunction with the ownership team, we prepare a comprehensive execution plan and materials procurement strategy for the golf course development component of the project. The execution plan includes a cost, schedule and resource baseline for measuring and assessing project performance. Once the execution plan is approved, we assist the developer in obtaining competitive bids or negotiated proposals from qualified golf course builders and specialty subcontractors, and we assist in awarding and preparing contracts for construction.

Other notable annual ASGMotorsports™ managed races are Superbikes Indonesia, Malaysia and Philippines. the Triumph Superbike Classic presented by Shell International and Garuda Indonesia.

Using state-of-the-art project and contract management software, we administer and control each project by monitoring and reporting progress against the approved baseline. As construction progresses, we provide a final cost forecast based on current status and trends, and at the same time highlight trends of potential budget deviations that require management control. Once the variations and trends have been identified and forecasts developed, solutions and improvement opportunities are presented to the developer for consideration. Our ability to meet or exceed the developer's objectives during construction and deliver full value for the resources invested have greatly contributed to the overall quality and success of our projects.

Email us today for a corporate presentation of ASG Project Management Module at admin@asiansportsgrp.com

Sports Tourism

ASGSportsTourism™ is defined as a specific travel outside of the usual environment for either passive or active involvement incompetitive sport wheresport is the prime motivational reason fortravel and the touristic orleisureelement may act to reinforce the overallexperience. Another definition worth noting explains ASGSportTourism™ as a combination of sports activities and travel. From a sport marketing and sport management perspective, it consists of two broad categories of products: a) sports participation travel (travel for the purpose of participating in a sports,recreation, leisure or fitness activity); and b) sports spectatorial travel (travel for the purpose of spectating sports, recreation, leisure or fitness activities or events).

With its remarkable growth in Asian region, the World Tourism Organization (WTO) recognizes that Asian Sports Group and its sports tourism business activities is now an emerging market. Indeed, over the past ten years, the interest in sport especially elite sporting events has grown at a phenomenal rate. Sports tourism events at the international, national and regional levels have a double - barreled effect–the direct effect of the attendance of the competitors and/or spectators and accompanying persons, and the indirect ef fect of the marketing of the destination which lead to the subsequent tourism flows. This indirect effect can be very large – most of the tourism benefits of big sporting events are expected to be of this nature.

ASGSportTourism™ is now available on CD presentation. Please email : admin@asiansportsgrp.com for your copy

Government Projects

ASGSportsTourism™ is a project initiated by Asian Sports Group with various government agencies in Asian Region. Namely, the ASGRuggedianAsia™ is a trademark event promoted jointly by Tourism Ministries of Mongolia, Indonesia, Malaysia, Philippines, Thailand, Vietnam, China, Cambodia, Sri Lanka and soon to be in India, Brunei, Australia, Dubai and Singapore. Todate ASGRuggedianAsia™ have seen more than 250,000 sports enthuthiast participation in Asian region. More people are in favor of Sports Tourism as it evolves around good community and environment. The ASGMarathon™, ASGCycyling™, ASGMotoring™ as some of the projects promoted through various agencies in Asia with strong partnerships of our sponsors and event promoters. For more information of our government related events, please email to admin@asiansportsgrp.com